When McKenzie Burns walked onto the firing line at the 2025 IPRF World Championship in England, she carried more than a rifle and gear she carried the weight of years of determination, a new role as a mother, and a dream that had quietly grown into something extraordinary.
The first light of the morning was just starting to spill over the ridge when a flicker of movement caught the corner of your eye. It wasn’t the crunch of leaves or the snap of a branch—just a shift in the shadows that made you look twice. Moments like these...
Countdown to the World Stage The countdown is on for the 2025 IPRF World Championships, taking place August 17–24th at the West Midlands Shooting Ground in Market Drayton, England. We’re proud to have 12 members of Team Apex representing four countries, each bringing their skill, dedication, and passion to the world...
The dust has barely settled on the 2025 Apex Rocky Mountain Challenge, and we’re still riding the high from one of the most unforgettable shooting events of the year. Held just southwest of Calgary in the foothills of the Canadian Rockies, this PRS Pro Series Qualifier match brought together over...
The 2025 Apex Rocky Mountain Challenge brought the heat to the incredible Kananaskis backcountry, with a course of fire that pushed competitors of all levels — from first-time shooters to seasoned PRS pros.
When the dust settled at the 2024 Apex Rocky Mountain Challenge, one name rose to the top of every leaderboard: Chase Beckley. Taking home 1st Overall, Top Canadian, and Top Junior, Chase made a statement not just for himself—but for the next generation of Canadian precision rifle shooters.
If you’ve ever considered trying your hand at a precision rifle match but felt unsure where to start, the Apex Rocky Mountain Challenge is the opportunity you’re looking for.
Red dots like the Atom and Fusion offer just that—with no time lost to magnification adjustments or eye box alignment.
This May, Team Apex shooters Taylor Reich and Melody Philistin will step onto the international stage to represent Team Canada at the IPSC PCC World Championship in Hodonice, Czech Republic. Running from May 12–25, this event brings together top PCC (Pistol Caliber Carbine) shooters from around the globe. For both...
The 2025 NRA Annual Meeting brought together thousands of passionate firearms enthusiasts, hunters, competitive shooters, and industry leaders—and Apex Optics was proud to be right in the heart of it all in Atlanta, Georgia.From the moment the show floor opened, our booth was buzzing with conversations, demos, and hands-on time...
