Multimedia Specialist & Content Creator
Location: Calgary, Alberta
Employment Type: Part-Time (Transition to Full-Time)
Department: Marketing & Creative
About Apex Optics
Apex Optics is a premium optics company serving the precision shooting, hunting, military, law enforcement, and outdoor communities. We don’t just build world-class optics—we build a community, a culture, and a brand that resonates with professionals and enthusiasts across North America.
We’re looking for a highly creative and technically skilled Multimedia Specialist & Content Creator who is equally comfortable behind a camera, inside Adobe Creative Suite, and managing digital assets for our growing brand.
If you’re passionate about creating premium visual content and want to play a key role in building one of Canada’s fastest-growing optics brands, we’d love to hear from you.
Responsibilities
Photo & Video Production
- Studio product photography for website, catalogues, and marketing materials
- Lifestyle product photography and outdoor media
- Product highlight and promotional videos
- Event photography and videography (PRS matches, trade shows, product launches, etc.)
- Corporate photography and video production
- FAQ, instructional, and warranty/support videos
- Short-form vertical content for Instagram Reels, TikTok, and YouTube Shorts
- Long-form YouTube content
- Looping product videos for trade show displays
Graphic Design & Layout
- Print catalogues and product guides
- Marketing collateral
- Match and event promotional materials
- Large-format trade show graphics
- Booth displays and signage
- Website banners
- Digital advertising creative
- Email graphics and templates
Web Operations & Digital Marketing
- Create visual assets for Google, Facebook, Instagram, TikTok, and YouTube advertising
- Update WordPress website graphics and banners
- Add new products and product imagery
- Update landing pages
- Maintain website visual content
Requirements
Industry Knowledge
Applicants must have a working understanding of:
- Precision rifle shooting
- Shooting sports
- Hunting and outdoor culture
- Firearms and optics terminology
You should understand how equipment is used in the field, what professional competition environments look like, and the visual language expected within the premium optics industry.
Adobe Creative Suite
Applicants should be highly proficient with:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere Pro
- Adobe Lightroom
Experience with WordPress is also required.
Design Standards
We produce custom, professional creative work.
Applicants whose portfolios consist primarily of Canva templates will not be considered.
All final deliverables must be provided as fully editable, organized Adobe source files (.AI and/or .INDD), along with appropriate exported assets (PDF, PNG, JPG, MP4, etc.).
Compensation
- Competitive hourly compensation based on experience
- Part-time to start, with the opportunity to transition into a full-time position
- Opportunity to work with one of Canada’s fastest-growing premium optics companies
Location
This position is based in Calgary, Alberta.
This is an in-person position and is not available as a remote role.
How to Apply
Please email jobs@apexoptics.co
Subject: Multimedia Specialist – Your Name
Please include:
- A link to your portfolio or demo reel showcasing graphic design, photography, video production, short-form content, and print layout.
- A brief introduction outlining your familiarity with the shooting sports, hunting, or outdoor industry.
- Examples of WordPress websites you have managed or updated.
Join the Apex Team
At Apex Optics, you’ll have the opportunity to help shape one of the fastest-growing premium optics brands in North America. If you’re passionate about creating exceptional content, producing premium creative work, and contributing to a company that’s raising the standard in the industry, we’d love to hear from you.
