FOR IMMEDIATE RELEASE

Calgary, Alberta – Apex Optics is proud to announce the official release of the Apex Vapor™1-4×22 Variable Prism Sight, a groundbreaking optic designed to redefine versatility, clarity, and performance for modern shooters. To support the U.S. launch, Apex Optics has partnered with Not Just Guns of Mason, as the exclusive U.S. retail launch partner, effective February 13.

United States residents will be able to purchase the Apex Vapor™1-4×22 exclusively through Not Just Guns, marking a strategic collaboration between two companies committed to innovation, quality, and elevating the shooting experience.

The Apex Vapor™1-4×22 blends the speed and durability of a prism optic with the flexibility of variable magnification. Designed for shooters who demand rapid target acquisition at 1x and confident precision at distance, the Vapor delivers exceptional optical clarity, a forgiving eye box, and a compact, rugged design suitable for competition, duty, and recreational use.

“The Vapor 1-4×22 represents a new standard in variable prism optics,” said Madeline Daniels, Director of Marketing & Strategic Partnerships of Apex Optics. “Partnering with Not Just Guns for our U.S. launch allows us to introduce this optic through a retailer that shares our commitment to performance, customer education, and community.”

Not Just Guns will serve as the exclusive U.S. destination for the Vapor during the initial launch period, providing American customers direct access to the optic along with expert support and product knowledge.

“We’re really excited to be the official U.S. launch partner for Apex Optics and the Vapor 1-4×22,” said Mike Green of Not Just Guns. “This innovative and one-of-a-kind optic fills a critical gap in the market, and we’re proud to be the first to bring it to shooters across the United States.”

The Apex Vapor™1-4×22 is engineered with Apex Optics’ signature focus on durability, intuitive design, and real-world performance, meeting the needs of shooters who require reliability without compromise.

For more information on the Apex Vapor™1-4×22 or to purchase beginning February 13, visit Not Just Guns of Mason, Michigan.

About Apex Optics

Apex Optics designs and manufactures premium optical solutions built for performance-driven shooters. With a focus on precision engineering, durability, and user-focused innovation, Apex Optics continues to push the standard for modern sporting and tactical optics.

About Not Just Guns

Not Just Guns is a leading U.S. firearms and optics retailer located in Mason, Michigan, known for its expert service, curated product selection, and commitment to the shooting community.

MEDIA CONTACT

Madeline Daniels

Director of Marketing and Strategic Partnerships

madeline@apexoptics.co