BECOME AN APEX DEALER

JOIN THE INNER CIRCLE OF PREMIER SPORTING OPTICS

Apex Optics is not for everyone. Our dealer network is intentionally small, carefully selected, and built on partnerships with retailers who share our commitment to excellence. When you carry Apex, you are offering more than a product. You are offering a world-class experience crafted for competitors, hunters, and professional users who demand the highest level of performance from their gear.

Apex Optics stands at the top of the premium optics world, trusted by world champions, elite competitive shooters, and serious outdoorsmen. Our dealers represent the same level of quality. Becoming a dealer means joining a group known for expertise, trust, and a shared pursuit of peak performance.

PREMIUM PRODUCTS WITH PROVEN RESULTS

Every Apex optic is built to deliver exceptional clarity, precision, and rugged reliability. Our products perform at the highest levels of competition and in the harshest environments. When customers ask for the best, our dealers are ready to deliver.

ELITE BRAND POSITIONING

Apex is recognized as a top-tier company competing with the finest optics brands in the world. Our dealers stand apart from the typical retail crowd and become part of a curated group that carries products trusted by world-class shooters and professional users.

FOCUSED DISTRIBUTION

We do not flood the market. Our tight distribution strategy protects your territory, ensures healthy margins, and reinforces the premium experience that Apex customers expect. Dealers benefit from scarcity, strong demand, and differentiated product lines that stand out in store and online.

EXCLUSIVE CONTENT AND TRAINING

Dealers gain direct access to our team for product education, in depth training resources, and support that helps you position Apex products with authority. We equip your staff with the knowledge and confidence to speak to competitive shooters, hunters, and discerning buyers.

SUPPORT FROM A WORLD CLASS SHOOTING TEAM

Apex Optics sponsors one of the largest and most respected competitive shooting teams in North America, and the world. Our dealers benefit from brand recognition built through podium finishes, national representation, and active involvement across major shooting disciplines.

APPLY TODAY

With exceptional product support, industry leading warranty coverage, and a commitment to long term relationships, Apex dealers offer customers some of the finest optics in the world. If your business aligns with our vision and you want to bring a globally respected premium brand to your customers, we invite you to apply by Contacting Us.