The LRF Binoculars Shooters Have Been Waiting For
What sets SYNERGY apart is that it wasn’t designed around hardware – it was designed around workflow.
Range. Solve. Move. Confirm. Engage.
Then do it again… faster.
That was one of the things shooters noticed immediately at SHOT Show. Whether they were PRS competitors, NRL Hunter shooters, or tactical professionals, the reaction was the same:
“This is finally the LRF binoculars we’ve been waiting for.”
With SYNERGY, shooters can range a target, get a ballistic solution, and immediately transition to the next target without losing their place – all while their data stays synchronized across their entire Applied Ballistics ecosystem.
And that’s where Applied Ballistics comes in.
A NEW LEVEL OF INTEGRATION
SYNERGY is powered by the Applied Ballistics® Elite solver, through Apex’s NEURAL-AX™ engine - but this isn’t a simple software port. It’s a deeply connected platform designed to make real-world shooting faster, easier, and more reliable.
“SYNERGY represents one of the most advanced integrations of Applied Ballistics we’ve ever delivered in a fielded product,” said Nick Vitalbo, President of Applied Ballistics. “The workflow Apex has built allows shooters to range, generate solutions, and move to the next target faster than ever – while keeping all their data synchronized across AB Quantum, Kestrel, and external devices like Garmin wearables.”
That compatibility was one of the biggest things shooters responded to at SHOT Show. Nobody wants to rebuild their entire system around a single optic – and with SYNERGY, they don’t have to.
“What really stood out to me, is how seamlessly this fits into what shooters already use. You can plan your match in AB Quantum, confirm your solutions in the binoculars, pull real-time atmospherics from your Kestrel, and even export data to something like a Garmin on your wrist. It’s not just connected - it’s coordinated.”
WHY 12x50 MATTERS
One of the most talked-about features on the SHOT Show floor was the incredible 12×50 optical system found in the Synergy binoculars. Shooters immediately noticed the difference in definition, light transmission, and image resolution.
More light.
More resolution.
Better target ID.
Cleaner ranging in difficult conditions.
Compared to traditional 42mm LRF binoculars, our 50mm objective ED Glass lens system provides dramatically better performance at dawn, dusk, and at dusk in natural terrain, exactly when long-range shooters need clarity the most.
Combined with our LUMACORE™ display, it’s the highest-resolution, daylight-bright display in the category. Shooters will have ballistic data, wind holds, and target information shown to them with exceptional clarity and definition, even under harsh lighting.
As one competitor at SHOT Show put it: “This is the first LRF binoculars that actually feels built for how top competitors run stages. Everything is right there – no gaps, no workarounds.”
NOT JUST A PRODUCT - A LIVING SYSTEM
One of the most important things both Apex Optics and Applied Ballistics emphasized during the launch is that SYNERGY isn’t a static release, it's a platform.
“This isn’t something we ship and forget,” said Vitalbo. "It’s a living system. We’ll continue enhancing it through software, new workflows, and feedback from real shooters in real matches. That’s what makes this so powerful — it gets better over time.”
That commitment to continuous improvement was echoed by Apex throughout SHOT Show. New modes, deeper integrations, expanded match tools, SYNERGY is designed to evolve alongside the sport.
EXCLUSIVE PRE-SALE STARTS NOW
After its SHOT Show debut, SYNERGY™ 12×50is now entering its first phase of availability for pre-orders.
The official pre-sale opened exclusively to the Apex SYNERGY priority list on Monday, February 3 at 8 AM. MST.
Synergy priority subscribers received early access, priority production placement, and ongoing updates as SYNERGY begins shipping into the hands of shooters around the world.
If the reaction at SHOT Show was any indication, this will be one of the most in-demand optics platforms ever released.
Because shooters didn’t just see a new product in Las Vegas. They saw the future of how precision shooting will be done.
