ABOUT APEX OPTICS

At Apex Optics, we’re more than just manufacturers of high-quality sport optics—we’re passionate enthusiasts who understand the importance of precision and clarity in the great outdoors. Founded by Vanja and Carlee Krtolica, a husband-and-wife team with a shared love for adventure and a dedication to craftsmanship, our mission is to enhance every outdoor experience with optics you can trust.
With years of experience in the field, we combine technical expertise with a deep understanding of our customers’ needs. Whether you’re competing, hunting, bird watching, or exploring vast landscapes, our riflescopes and binoculars are designed to deliver unrivaled performance and durability.
We are committed to pushing the boundaries of innovation while staying true to our core values of quality, reliability, and customer satisfaction. We believe every detail matters and take pride in crafting products that will be trusted companions for generations of outdoor adventures.
Trusted by Champions, Built for Generations.
DESIGNED AND TESTED IN CANADA
TOUGHNESS BUILT-IN
FOUNDED IN 2020
FOR SHOOTERS
BY SHOOTERS
CHAMPIONSHIP WINNING OPTICS
LEAGUES WON
PRECISION RIFLE SERIES
NRL22 / 22X
IPSC PISTOL + PCC
STEEL CHALLENGE
TEAM APEX
DOMINATING THE GLOBE
OUR LEADERSHIP TEAM

Vanja Krtolica, President and C.E.O
Vanja is a seasoned hunter and competitive shooter, excelling in disciplines such as Steel Challenge, IPSC/USPSA, 3-Gun, NRL Hunter, and Precision Rifle Series. He’s even claimed victories in shotgun turkey shoots. Before co-founding Apex Optics, Vanja lent his expertise as a Program Manager, specializing in CyberSecurity and Large Infrastructure projects across Canada and the U.S. His blend of corporate experience, passion for the outdoors, and love for hunting in Western Canada provided Apex Optics with a unique advantage when developing its first products.
Today, while Vanja continues to compete in shooting sports whenever possible, his primary focus is on optical design and new product development. His vast experience in hunting and shooting sports drives the innovation behind Apex Optics’ cutting-edge products.

Carlee Krtolica, Vice-President and C.O.O
Carlee is the VP, Co-Founder, and COO of Apex Optics, where she combines her diverse expertise in corporate management, consulting, and competitive sports to lead the company’s operations and strategic initiatives. Before co-founding Apex Optics, Carlee built a robust career in the energy sector, specializing in fixed asset and production accounting. Her experience in marketing and recruiting has also been crucial in shaping the brand’s success.
In addition to her corporate experience, Carlee served as a business consultant, advising companies on growth strategies and marketing efficiencies. She is also a published author, with her best-selling book making a significant impact in her field.
Carlee’s journey in competitive shooting began with pistol sports, particularly Steel Challenge, where she quickly rose to prominence. She won a national title in her women’s classification in 2018 and secured second place in 2019 while five months pregnant, demonstrating her remarkable dedication and resilience.
Beyond her work at Apex Optics, Carlee is a prominent figure in the shooting sports community. She serves on the board of the Canadian Precision Rifle Association (CAPRA), the national governing body under the International Precision Rifle Federation (IPRF) for precision rifle sports. In this role, Carlee helps set qualification standards for Team Canada in world championships for both precision centerfire and rimfire disciplines and oversees the management of Team Canada each year.
Most recently, Carlee was appointed to the IPRF Executive Council as the Chair of the Athlete Commission, where she ensures that all member-nation federations are operating effectively and supports the selection of the best possible teams for international competition. Her leadership within the IPRF further amplifies her dedication to advancing excellence and fair representation in the shooting sports on a global scale.
JOIN US ON THIS JOURNEY, AND SEE THE WORLD THROUGH OUR LENS.
August 2025
Hunting Season Ready: Binoculars That Make Every Moment Count
Madeline Daniels2025-08-26T13:50:04-06:00The first light of the morning was just starting to spill over the ridge when a flicker of movement caught the corner of your eye. It wasn’t the crunch of leaves or the snap of a branch—just a shift in the shadows that made you look twice. Moments like these...
Precision in Action – Team Apex Heads to the 2025 IPRF Rimfire World Championship
Madeline Daniels2025-08-26T12:28:54-06:00Countdown to the World Stage The countdown is on for the 2025 IPRF World Championships, taking place August 17–24th at the West Midlands Shooting Ground in Market Drayton, England. We’re proud to have 12 members of Team Apex representing four countries, each bringing their skill, dedication, and passion to the world...
July 2025
2025 Apex Rocky Mountain Challenge: A World-Class Weekend in the Rockies
Mark Stevens2025-08-26T11:46:29-06:00The dust has barely settled on the 2025 Apex Rocky Mountain Challenge, and we’re still riding the high from one of the most unforgettable shooting events of the year. Held just southwest of Calgary in the foothills of the Canadian Rockies, this PRS Pro Series Qualifier match brought together over...
The 2025 Apex Rocky Mountain Challenge
Mark Stevens2025-08-26T12:38:54-06:00The 2025 Apex Rocky Mountain Challenge brought the heat to the incredible Kananaskis backcountry, with a course of fire that pushed competitors of all levels — from first-time shooters to seasoned PRS pros.
June 2025
From Top Junior to Top Shot: Chase Beckley’s Take on the Apex Rocky Mountain Challenge
Mark Stevens2025-08-26T15:06:58-06:00When the dust settled at the 2024 Apex Rocky Mountain Challenge, one name rose to the top of every leaderboard: Chase Beckley. Taking home 1st Overall, Top Canadian, and Top Junior, Chase made a statement not just for himself—but for the next generation of Canadian precision rifle shooters.
Your First Match Starts Here: What It’s Like to Compete at the Apex Rocky Mountain Challenge
Mark Stevens2025-08-26T15:09:19-06:00If you’ve ever considered trying your hand at a precision rifle match but felt unsure where to start, the Apex Rocky Mountain Challenge is the opportunity you’re looking for.
May 2025
Red Dots Sights in PRS? Yes, Really.
Mark Stevens2025-08-26T15:10:26-06:00Red dots like the Atom and Fusion offer just that—with no time lost to magnification adjustments or eye box alignment.
From Nationals to the World Stage – Team Apex Heads to the PCC World Championship
Mark Stevens2025-05-09T07:16:11-06:00This May, Team Apex shooters Taylor Reich and Melody Philistin will step onto the international stage to represent Team Canada at the IPSC PCC World Championship in Hodonice, Czech Republic. Running from May 12–25, this event brings together top PCC (Pistol Caliber Carbine) shooters from around the globe. For both...