FOR IMMEDIATE RELEASE

[Las Vegas, Nevada] – Apex Optics is proud to announce its continued dedication to supporting the precision shooting community as the title sponsor of the Northeast Precision Rifle Series (PRS) region. In an exciting development to be officially unveiled at SHOT Show 2025, Apex Optics is also taking on the role of title and presenting sponsor of the newly launched Foothills PRS region.

This expansion underscores Apex Optics’ commitment to fostering competitive precision shooting at every level. The addition of the Foothills region to the PRS circuit marks a significant milestone for the sport, providing new opportunities for competitors in the region to connect, compete, and excel.

“Apex Optics is passionate about precision shooting and the community it creates,” said Carlee Krtolica, Vice President and COO, Apex Optics. “We’re thrilled to continue to  support the Northeast region, but also to play a pivotal role in the launch of the Foothills region. Together, we’re expanding opportunities for shooters to push their limits and refine their craft. Being able to host our home match, The Apex Rocky Mountain Challenge, within our own region is a huge accomplishment”

Ken Wheeler, Head of the Precision Rifle Series, expressed his excitement about the partnership: “We are thrilled to have Apex Optics continue their presenting sponsorship of the Northeast Region and expand their support by becoming the presenting sponsor of the new Canadian Foothills region. Their commitment to the Precision Rifle Series is a testament to their dedication to our sport and the shooting community as a whole. Apex Optics’ support not only enhances our competitions but also helps grow the sport by reaching new regions and competitors. We’re proud to partner with a company that shares our passion for growing the sport and supporting the community.”

The 2025 season is poised to bring exciting challenges, camaraderie, and advancements in precision shooting. Apex Optics is honored to partner with the PRS community and contribute to its growth and success.

For more information about Apex Optics, our products, and our commitment to precision shooting, visit www.apexoptics.co.

About Apex Optics

Apex Optics is a premier provider of high-performance optics designed for shooters, hunters, and outdoor enthusiasts. Committed to delivering precision, durability, and innovation, Apex Optics continues to push the boundaries of optical technology to enhance the user experience.

Media Contact:

Madeline Daniels
Director of Marketing and Strategic Partnerships
Apex Optics
madeline@apexoptics.co