Apex Optics at the NRA Annual Meeting: Connecting with Shooters in Atlanta
The 2025 NRA Annual Meeting brought together thousands of passionate firearms enthusiasts, hunters, competitive shooters, and industry leaders—and Apex Optics was proud to be right in the heart of it all in Atlanta, Georgia.
From the moment the show floor opened, our booth was buzzing with conversations, demos, and hands-on time with our optics lineup. As a Canadian company making serious waves in the U.S. shooting scene, the NRA Annual Meeting gave us a powerful opportunity to connect with customers, retailers, and fans face-to-face.
A Booth Built Around Community
Apex team members were on-site all weekend, sharing the story behind our precision-built optics, answering questions, and showcasing the Rival and Rival X scopes, our Summit ED binoculars, and the growing lineup of Atom red dots—including the Atom 1×28 and Fusion 1×30.
Madeline Daniels, Director of Marketing and Strategic Partnerships was at the event.
“The NRA Annual Meetings are a highlight for us every year. It’s an incredible opportunity to connect directly with shooters from across the country and continue building brand awareness throughout the United States. We always look forward to being part of such a passionate and engaged community.”
Team Apex in Action
One of the highlights of the weekend was having Team Apex shooters Justin Lyons and Tyler Domonkos at the booth, talking gear, competition, and all things Apex with fellow shooters. As competitors and knowledgeable advocates for our products, both brought the kind of real-world perspective that resonated with everyone who stopped by.
Team Apex competitive shooting team member, Chris Williamson, made his first visit to the show in Atlanta. “It’s great to be able to talk with people at the booth and around the show – it offers a unique opportunity to meet with people from various parts of the industry. Attending these shows allows customers to get their hands on all of the products we offer, an experience that they may not otherwise easily access.”
Why NRA Annual Matters
For Apex Optics, shows like the NRA Annual Meeting aren’t just about optics on display—they’re about building relationships. Whether it was helping a hunter find the right scope for their next trip, chatting with first-time attendees, or swapping match stories with seasoned competitors, the weekend was a reminder of why we do what we do.
We’re incredibly grateful for the conversations, connections, and support from the NRA community. If you stopped by the booth—thank you, we are already counting down to next year’s NRA Show in Houston, Texas!
