When Apex Optics quietly began work on SYNERGY 12x50 years ago, the goal was never to create “just another” rangefinding binocular. The goal was to build the one precision shooters had been asking and waiting for. After its official debut at SHOT Show 2026, it’s clear that’s exactly what happened.
The Precision Rifle Series (PRS) is more than a competition - it’s a global community driven by discipline, resilience, and the pursuit of excellence. As the 2025 PRS season came to a close, Team Apex athletes lined up at finales across North America, South Africa, Australia, and the United Kingdom,...
The holidays are here, and Apex Optics has packed the year with brand-new accessories, proven performers, and premium glass built for every part of your outdoor season. Whether you’re shopping for a first-time shooter, a seasoned hunter, or someone who practically lives in the mountains, this guide has you covered.
When McKenzie Burns walked onto the firing line at the 2025 IPRF World Championship in England, she carried more than a rifle and gear she carried the weight of years of determination, a new role as a mother, and a dream that had quietly grown into something extraordinary.
The first light of the morning was just starting to spill over the ridge when a flicker of movement caught the corner of your eye. It wasn’t the crunch of leaves or the snap of a branch—just a shift in the shadows that made you look twice. Moments like these...
Countdown to the World Stage The countdown is on for the 2025 IPRF World Championships, taking place August 17–24th at the West Midlands Shooting Ground in Market Drayton, England. We’re proud to have 12 members of Team Apex representing four countries, each bringing their skill, dedication, and passion to the world...
The results are in—and we’re excited to share that Apex Optics is continuing to make waves in the world of precision rifle competition. In the latest What the Pros Use – Rifle Scopes (2025 Edition) article from the Precision Rifle Blog, Apex Optics officially ranked as the 7th most-used...
FOR IMMEDIATE RELEASE [Las Vegas, Nevada] – Apex Optics is proud to announce its continued dedication to supporting the precision shooting community as the title sponsor of the Northeast Precision Rifle Series (PRS) region. In an exciting development to be officially unveiled at SHOT Show 2025, Apex Optics is also taking...
FOR IMMEDIATE RELEASE Las Vegas, Nevada – Apex Optics is proud to announce that its Summit and Summit ED2 binocular lineup has been designated as the official binoculars of the Precision Rifle Series (PRS). Known for their precision engineering and unmatched optical clarity, these binoculars are designed to meet the needs...
What is Parallax? Parallax is an optical phenomenon that occurs when the position of an object appears to change when viewed from different angles. In the context of rifle scopes, parallax refers to the apparent movement of the reticle (the crosshairs) relative to the target when the shooter moves their eye...
