FOR IMMEDIATE RELEASE

CALGARY, Alta. Canada – Canada’s leading sport optic brand Apex Optics will feature its premium riflescopes including the extremely popular Rival 4-32×56, now available with 10 MIL turrets, the Hunter 3-15×44 and Edge 1-10×24. They will formally announce the release of two new and innovative Micro Red Dot Sights, the ATOM 1×28 Multi Reticle Red Dot and the FUSION 1×30 Elite Competition Red Dot with a Patent Pending Variable Dot Reticle. The Apex Summit ED Binocular Series has taken the market by storm, and this SHOT Show Apex is adding one magnification option to the existing Summit ED lineup in the 8×42 configuration, while adding a new and upgraded Double ED version as the Summit ED² 15×56 (available with and without the TR2 ranging reticle). Apex Optics will be showcasing their full product line at Booth 70239 in the Caesars Forum.

“We’ve experienced exponential growth over the past two years and are extremely excited to be able to bring products that our team and customers have been asking for to this year’s SHOT Show lineup.” Says Vanja Krtolica, co-founder and CEO. “We are thrilled to announce our two new red dot sights as well as the extension our Summit ED Binocular line – we think that the innovation that Apex brings will stand out to both new and existing customers, and we are extremely proud to be unveiling them at the industry’s largest show.’

SHOT Show, the largest industry trade show in the world, runs from January 23-26, 2024 in Las Vegas, Nevada. Vanja Krtolica, CEO and co-founder, will be in attendance and available for media interviews.  

About Apex Optics 

Apex Optics is a Canadian sporting optics company based in Calgary, Alta., Canada. Creating high quality products that professional shooters want to use at an accessible price point is what drives the Apex Optics team. Launching their first product in January 2022, Apex Optics in the newest Canadian sport optic brand in the industry. Leveraging industry knowledge in design and testing, Apex Optics is made for shooters by shooters. Dealing directly with their customers and a hand-picked dealer network is what allows Apex Optics to deliver a top-quality product at an affordable price.  

Madeline Daniels 

Sales and Marketing Coordinator, APEX OPTICS

madeline@apexoptics.co