About Apex
ABOUT APEX OPTICS
At Apex Optics, we’re more than just manufacturers of high-quality sport optics—we’re passionate enthusiasts who understand the importance of precision and clarity in the great outdoors. Founded by Vanja and Carlee Krtolica, a husband-and-wife team with a shared love for adventure and a dedication to craftsmanship, our mission is to enhance every outdoor experience with optics you can trust.
With years of experience in the field, we combine technical expertise with a deep understanding of what our customers need. Whether you’re birdwatching, hunting, competing, or exploring vast landscapes, our binoculars and riflescopes are designed to deliver unrivaled performance and durability.
As the driving forces behind Apex Optics, we are committed to pushing the boundaries of innovation while staying true to our core values of quality, reliability, and customer satisfaction. We believe that every detail matters, and we take pride in crafting products that are not just tools, but trusted companions in your outdoor adventures.
Join us on this journey, and see the world through our lens.
DESIGNED AND TESTED IN CANADA
TOUGHNESS BUILT-IN
FOUNDED IN 2020
FOR SHOOTERS
BY SHOOTERS
CHAMPIONSHIP WINNING OPTICS
LEAGUES WON
PRECISION RIFLE SERIES
NRL22 / 22X
IPSC PISTOL + PCC
STEEL CHALLENGE
TEAM APEX
DOMINATING THE GLOBE
NORWAY
ENGLAND
SWEDEN
AUSTRALIA
SOUTH AFRICA
SWITZERLAND & ITALY
+MANY MORE
OUR LEADERSHIP TEAM
Vanja Krtolica
President and C.E.O.
Vanja is a seasoned hunter and competitive shooter, excelling in disciplines such as Steel Challenge, IPSC/USPSA, 3-Gun, NRL Hunter, and Precision Rifle Series. He’s even claimed victories in shotgun turkey shoots. Before co-founding Apex Optics, Vanja lent his expertise as a Program Manager, specializing in CyberSecurity and Large Infrastructure projects across Canada and the U.S. His blend of corporate experience, passion for the outdoors, and love for hunting in Western Canada provided Apex Optics with a unique advantage when developing its first products.
Today, while Vanja continues to compete in shooting sports whenever possible, his primary focus is on optical design and new product development. His vast experience in hunting and shooting sports drives the innovation behind Apex Optics’ cutting-edge products.
Carlee Krtolica
Vice-President and C.O.O.
Carlee Krtolica is the VP, Co-Founder, and COO of Apex Optics, where she combines her diverse expertise in corporate management, consulting, and competitive sports to lead the company’s operations and strategic initiatives. Before co-founding Apex Optics, Carlee built a robust career in the energy sector, specializing in fixed asset and production accounting. Her experience in marketing and recruiting has also been crucial in shaping the brand’s success.
In addition to her corporate experience, Carlee served as a business consultant, advising companies on growth strategies and marketing efficiencies. She is also a published author, with her best-selling book making a significant impact in her field.
Carlee’s journey in competitive shooting began with pistol sports, particularly Steel Challenge, where she quickly rose to prominence. She won a national title in her women’s classification in 2018 and secured second place in 2019 while five months pregnant, demonstrating her remarkable dedication and resilience.
Beyond her work at Apex Optics, Carlee is a prominent figure in the shooting sports community. She serves on the board of the Canadian Precision Rifle Association (CAPRA), the national governing body under the International Precision Rifle Federation (IPRF) for precision rifle sports. In this role, Carlee helps set qualification standards for Team Canada in world championships for both precision centerfire and rimfire disciplines and oversees the management of Team Canada each year.
Most recently, Carlee was appointed to the IPRF Executive Council as the Chair of the Athlete Commission, where she ensures that all member-nation federations are operating effectively and supports the selection of the best possible teams for international competition. Her leadership within the IPRF further amplifies her dedication to advancing excellence and fair representation in the shooting sports on a global scale.
