The Apex Optics Story: Quality Craftsmanship for Outdoor Enthusiasts
ABOUT APEX OPTICS
Trusted by Champions, Built for Generations.
Apex Optics is a global leader in high-performance sporting optics, built on a foundation of innovation, precision engineering, and an unrelenting pursuit of excellence. Based in the Rocky Mountains of Calgary, Alberta, we design and develop purpose-built optics that compete with the world’s premier brands. Our products are trusted by champions, elite competitors, and discerning shooters who demand absolute performance in the most unforgiving environments.
Apex Optics was born from decades of combined experience in competitive shooting, field use, engineering, and advanced product development. What began as a passion for precision has evolved into a company at the forefront of optical innovation, with multiple issued patents and proprietary technologies defining a new standard of clarity, reliability, and user-focused design.
Innovation That Redefines the Industry
At Apex, innovation isn’t a slogan. It’s our operating principle.
Our engineering philosophy blends cutting-edge optical science with real-world insight from elite marksmen around the world. This collaboration has resulted in groundbreaking advancements, including:
Multiple patented operating systems and optical technologies that enhance precision, usability, and shooting efficiency.
Proprietary glass formulations and ultra-refined coatings, delivering extraordinary resolution, colour fidelity, and edge-to-edge clarity.
Purpose-built competition and field reticles, created in partnership with professional shooters and proven on the world stage.
Every Apex product begins with a single question: What would the best shooters in the world design if they could build their own optics?
We turn that vision into reality.
DESIGNED AND TESTED IN CANADA
TOUGHNESS BUILT-IN
FOUNDED IN 2020
FOR SHOOTERS
BY SHOOTERS
CHAMPIONSHIP WINNING OPTICS
LEAGUES WON
PRECISION RIFLE SERIES
NRL22 / 22X
IPSC PISTOL + PCC
STEEL CHALLENGE
TEAM APEX
DOMINATING THE GLOBE
Trusted on the Podium, Proven in Competition
Apex Optics riflescopes, red dots, and binoculars are battle-tested where it matters most: in high-pressure, high-stakes competition. Our optics have been used to win national titles, international championships, and podium finishes across multiple disciplines, including the Precision Rifle Series, NRL Hunter, and the IPRF World Championships.
Shooters choose Apex not because we are the biggest company, but because our optics perform when the shot truly matters. From first-round impacts at extreme distances to rapid target transitions on a tight stage clock, Apex products are engineered to deliver confidence, consistency, and victory.
Crafted for Those Who Demand the Best
Whether you’re competing at the highest level, serving your community, hunting deep in the backcountry, or exploring the natural world with a binocular in hand, our optics are built to provide uncompromising performance and durability. Every detail, from mechanical precision to optical excellence, is meticulously designed, tested, and refined.
We are committed to creating tools that inspire confidence and elevate every experience in the field. Tools that endure. Tools that become trusted companions. Tools that redefine what shooters should expect from premium optics.
The Apex Advantage
Today, Apex Optics stands as a symbol of modern optical excellence, a company where engineering mastery, innovation, and competitive insight intersect. With a growing portfolio of patented technologies and a reputation forged on the world stage, we are shaping the future of sport optics.
OUR LEADERSHIP TEAM
Vanja Krtolica, President and C.E.O
Vanja is a seasoned hunter and competitive shooter, excelling in disciplines such as Steel Challenge, IPSC/USPSA, 3-Gun, NRL Hunter, and Precision Rifle Series. Before co-founding Apex Optics, Vanja lent his expertise as a Program Manager, specializing in Cyber Security and Large Infrastructure projects across Canada and the U.S. His blend of corporate experience, passion for the outdoors, and love for hunting in Western Canada provided Apex Optics with a unique advantage when developing its first products.
Today, while Vanja continues to compete in shooting sports whenever possible, his primary focus is on optical design and new product development. His vast experience in hunting and shooting sports drives the innovation behind Apex Optics’ cutting-edge products.
Carlee Krtolica, Vice-President and C.O.O
Carlee Krtolica is the Co-Founder and Chief Operating Officer of Apex Optics, where she oversees operations, team management, marketing strategy, and major event coordination for one of the world’s fastest-growing premium optics companies. Her leadership has been central to shaping Apex’s brand, community presence, and competitive initiatives.
Beyond her role at Apex, Carlee is deeply involved in advancing precision rifle sports in Canada and internationally. She serves on the Board of Directors for the Canadian Precision Rifle Association (CAPRA) and plays a key role in athlete development and national-level program oversight. Carlee is also the Regional Director for the Precision Rifle Series (PRS) Foothills Region, supporting match directors and promoting competitive growth across Western Canada.
On the world stage, Carlee was appointed to the IPRF Executive Council as the Chair of the Athlete Commission, where she ensures that all member nations operate effectively and field the strongest possible teams for international championships.
A dedicated competitor herself, Carlee brings firsthand competitive experience to every aspect of her work, helping guide Apex Optics and the broader shooting community with insight, integrity, and a commitment to excellence.
Madeline Daniels, Director of Marketing & Strategic Partnerships
As the Director of Marketing and Strategic Partnerships at Apex Optics, Madeline Daniels blends creative strategy with a passion for building meaningful industry relationships. She joined Apex Optics in 2022, bringing with her a strong background in event and hospitality management as well as social media marketing, experience that now fuels the brand’s dynamic presence and growing community.
Madeline was first introduced to the world of shooting sports through her work at Apex and quickly immersed herself in the competitive landscape. She thrives on collaborating with like-minded brands, supporting the Apex competitive shooting team, and elevating flagship product launches and events such as the Apex Rocky Mountain Challenge.
Driven, collaborative, and deeply invested in brand storytelling, Madeline is dedicated to helping Apex Optics continue to innovate, connect, and lead within the shooting sports industry.
JOIN US ON THIS JOURNEY, AND SEE THE WORLD THROUGH OUR LENS.
December 2025
Holiday Precision Picks – Your Apex Gift Guide
The holidays are here, and Apex Optics has packed the year with brand-new accessories, proven performers, and premium glass built for every part of your outdoor season. Whether you’re shopping for a first-time shooter, a seasoned hunter, or someone who practically lives in the mountains, this guide has you covered.
September 2025
Motherhood, Mindset and Marksmanship: McKenzie Burns’ Road to the Podium
When McKenzie Burns walked onto the firing line at the 2025 IPRF World Championship in England, she carried more than a rifle and gear she carried the weight of years of determination, a new role as a mother, and a dream that had quietly grown into something extraordinary.
August 2025
Hunting Season Ready: Binoculars That Make Every Moment Count
The first light of the morning was just starting to spill over the ridge when a flicker of movement caught the corner of your eye. It wasn’t the crunch of leaves or the snap of a branch—just a shift in the shadows that made you look twice. Moments like these...
Precision in Action – Team Apex Heads to the 2025 IPRF Rimfire World Championship
Countdown to the World Stage The countdown is on for the 2025 IPRF World Championships, taking place August 17–24th at the West Midlands Shooting Ground in Market Drayton, England. We’re proud to have 12 members of Team Apex representing four countries, each bringing their skill, dedication, and passion to the world...
July 2025
2025 Apex Rocky Mountain Challenge: A World-Class Weekend in the Rockies
The dust has barely settled on the 2025 Apex Rocky Mountain Challenge, and we’re still riding the high from one of the most unforgettable shooting events of the year. Held just southwest of Calgary in the foothills of the Canadian Rockies, this PRS Pro Series Qualifier match brought together over...
The 2025 Apex Rocky Mountain Challenge
The 2025 Apex Rocky Mountain Challenge brought the heat to the incredible Kananaskis backcountry, with a course of fire that pushed competitors of all levels — from first-time shooters to seasoned PRS pros.
June 2025
From Top Junior to Top Shot: Chase Beckley’s Take on the Apex Rocky Mountain Challenge
When the dust settled at the 2024 Apex Rocky Mountain Challenge, one name rose to the top of every leaderboard: Chase Beckley. Taking home 1st Overall, Top Canadian, and Top Junior, Chase made a statement not just for himself—but for the next generation of Canadian precision rifle shooters.
Your First Match Starts Here: What It’s Like to Compete at the Apex Rocky Mountain Challenge
If you’ve ever considered trying your hand at a precision rifle match but felt unsure where to start, the Apex Rocky Mountain Challenge is the opportunity you’re looking for.
