ABOUT APEX OPTICS

At Apex Optics, we’re more than just manufacturers of high-quality sport optics—we’re passionate enthusiasts who understand the importance of precision and clarity in the great outdoors. Founded by Vanja and Carlee Krtolica, a husband-and-wife team with a shared love for adventure and a dedication to craftsmanship, our mission is to enhance every outdoor experience with optics you can trust.
With years of experience in the field, we combine technical expertise with a deep understanding of our customers’ needs. Whether you’re competing, hunting, bird watching, or exploring vast landscapes, our riflescopes and binoculars are designed to deliver unrivaled performance and durability.
We are committed to pushing the boundaries of innovation while staying true to our core values of quality, reliability, and customer satisfaction. We believe every detail matters and take pride in crafting products that will be trusted companions for generations of outdoor adventures.
Trusted by Champions, Built for Generations.
Trusted by Champions, Built for Generations.
At Apex Optics, we’re more than just manufacturers of high-quality sport optics—we’re passionate enthusiasts who understand the importance of precision and clarity in the great outdoors. Founded by Vanja and Carlee Krtolica, a husband-and-wife team with a shared love for adventure and a dedication to craftsmanship, our mission is to enhance every outdoor experience with optics you can trust.
With years of experience in the field, we combine technical expertise with a deep understanding of our customers’ needs. Whether you’re competing, hunting, bird watching, or exploring vast landscapes, our riflescopes and binoculars are designed to deliver unrivaled performance and durability.
We are committed to pushing the boundaries of innovation while staying true to our core values of quality, reliability, and customer satisfaction. We believe every detail matters and take pride in crafting products that will be trusted companions for generations of outdoor adventures.
DESIGNED AND TESTED IN CANADA
TOUGHNESS BUILT-IN
FOUNDED IN 2020
FOR SHOOTERS
BY SHOOTERS
CHAMPIONSHIP WINNING OPTICS
LEAGUES WON
PRECISION RIFLE SERIES
NRL22 / 22X
IPSC PISTOL + PCC
STEEL CHALLENGE
TEAM APEX
DOMINATING THE GLOBE
NORWAY
ENGLAND
SWEDEN
AUSTRALIA
SOUTH AFRICA
SWITZERLAND & ITALY
+MANY MORE
OUR LEADERSHIP TEAM

Vanja Krtolica, President and C.E.O
Vanja is a seasoned hunter and competitive shooter, excelling in disciplines such as Steel Challenge, IPSC/USPSA, 3-Gun, NRL Hunter, and Precision Rifle Series. He’s even claimed victories in shotgun turkey shoots. Before co-founding Apex Optics, Vanja lent his expertise as a Program Manager, specializing in CyberSecurity and Large Infrastructure projects across Canada and the U.S. His blend of corporate experience, passion for the outdoors, and love for hunting in Western Canada provided Apex Optics with a unique advantage when developing its first products.
Today, while Vanja continues to compete in shooting sports whenever possible, his primary focus is on optical design and new product development. His vast experience in hunting and shooting sports drives the innovation behind Apex Optics’ cutting-edge products.

Carlee Krtolica, Vice-President and C.O.O.
Carlee is the VP, Co-Founder, and COO of Apex Optics, where she combines her diverse expertise in corporate management, consulting, and competitive sports to lead the company’s operations and strategic initiatives. Before co-founding Apex Optics, Carlee built a robust career in the energy sector, specializing in fixed asset and production accounting. Her experience in marketing and recruiting has also been crucial in shaping the brand’s success.
In addition to her corporate experience, Carlee served as a business consultant, advising companies on growth strategies and marketing efficiencies. She is also a published author, with her best-selling book making a significant impact in her field.
Carlee’s journey in competitive shooting began with pistol sports, particularly Steel Challenge, where she quickly rose to prominence. She won a national title in her women’s classification in 2018 and secured second place in 2019 while five months pregnant, demonstrating her remarkable dedication and resilience.
Beyond her work at Apex Optics, Carlee is a prominent figure in the shooting sports community. She serves on the board of the Canadian Precision Rifle Association (CAPRA), the national governing body under the International Precision Rifle Federation (IPRF) for precision rifle sports. In this role, Carlee helps set qualification standards for Team Canada in world championships for both precision centerfire and rimfire disciplines and oversees the management of Team Canada each year.
Most recently, Carlee was appointed to the IPRF Executive Council as the Chair of the Athlete Commission, where she ensures that all member-nation federations are operating effectively and supports the selection of the best possible teams for international competition. Her leadership within the IPRF further amplifies her dedication to advancing excellence and fair representation in the shooting sports on a global scale.
JOIN US ON THIS JOURNEY, AND SEE THE WORLD THROUGH OUR LENS.
April 2025
Apex Optics at NRA Atlanta 2025
Mark Stevens2025-04-09T09:53:24-06:00The 2025 NRA Annual Meetings & Exhibits will take place at the Georgia World Congress Center on April 24-27, 2025 in Atlanta, Georgia. The Exhibit Hall is open all three days and will showcase over 14 acres of the latest guns and gear from the most popular companies in the Industry. From...
Winning Around the World: Apex Optics Shooters Dominate in March
Mark Stevens2025-04-06T16:01:46-06:00As the competition season ramps up around the world, Apex Optics shooters are proving they’re a force to be reckoned with. March was packed with high-level matches across multiple disciplines, from precision rifle to hunting-style competitions, and Team Apex showed up in a big way. With the warmer months ahead...
March 2025
APEX OPTICS – Rising to the Top in Precision Rifle Scopes
Madeline Daniels2025-03-12T13:38:56-06:00The results are in—and we’re excited to share that Apex Optics is continuing to make waves in the world of precision rifle competition.In the latest What the Pros Use – Rifle Scopes (2025 Edition) article from the Precision Rifle Blog, Apex Optics officially ranked as the 7th most-used...
No Hidden Costs: The Apex Optics Advantage
Apex Optics2025-03-12T13:42:30-06:00At Apex Optics, we believe that getting premium-quality optics should be straightforward and hassle-free—no unexpected fees, no surprise import charges, just world-class performance backed by a company that stands behind its products. One of the biggest challenges in today’s market is navigating tariffs, duties, and international shipping costs. Many customers and...
January 2025
Apex Optics Expands Precision Rifle Series Sponsorship at SHOT Show 2025
Madeline Daniels2025-01-16T09:58:51-07:00FOR IMMEDIATE RELEASE[Las Vegas, Nevada] – Apex Optics is proud to announce its continued dedication to supporting the precision shooting community as the title sponsor of the Northeast Precision Rifle Series (PRS) region. In an exciting development to be officially unveiled at SHOT Show 2025, Apex Optics is also taking...
Apex Summit Binoculars Named the Official Binoculars of the Precision Rifle Series
Madeline Daniels2025-01-16T09:56:22-07:00FOR IMMEDIATE RELEASELas Vegas, Nevada – Apex Optics is proud to announce that its Summit and Summit ED2 binocular lineup has been designated as the official binoculars of the Precision Rifle Series (PRS). Known for their precision engineering and unmatched optical clarity, these binoculars are designed to meet the needs...
Apex Optics to Debut 3 New Optics and Custom Accessories Line at SHOT Show 2025
Apex Optics2025-01-16T09:32:28-07:00FOR IMMEDIATE RELEASECalgary, AB – December 30, 2024 – Apex Optics is excited to announce its continued participation at SHOT Show in 2025, held January 21-24 at Caesars Forum in Las Vegas, Nevada. As a leader in precision optics, Apex Optics will unveil three innovative new optics and debut a...